Good Counsel

Chief Operations Officer

While the average American man today stands 5’10” with a 40” waistline, menswear has not grown with him, using the same universal sizing—S - 2XL—that has existed since World War II, when tailors needed to devise a means to standardize and mass-produce military uniforms.

Good Counsel was founded as a first-of-its-kind platform to elevate and affirm a new man—not just a new normal—offering him the size, the space, the opportunity, and the wardrobe to share his style stories above-the-fold.